The value of reciprocity in business is the drive to give in return for receiving. Reciprocity is embedded in the old adage “your network is your networth” it never gets old, tired or overused! You so need to build your … Read More
Author Archives: Laura Greenwood
The Familiarity Effect and Lead Generation
Why the Familiarity Effect is so important for Lead Generation People don’t buy “cold” or what they don’t know. When we are looking to purchase we go to what we know first, we look for familiarity, we want to be … Read More
What is a qualified lead?
What is a lead A lead is a person who is interested in what you sell or offer and has given you their details so they can learn more about you but we have not qualified that lead any deeper. … Read More
Successful Telemarketing
Setting a telemarketing campaign up for success I hear telemarketing being bashed a lot! So many business owners say that it has not worked for them, my first question back is to ask them how they prepared, executed and followed … Read More
How to Re-engage Old Leads
Todays blog is prompted by a question on my DMs which was about how to approach reengaging old leads. My biggest thing on this subjecct (as a human in the lead gen game) is: BE A PERSON NOT A PITCH … Read More
Beyond LinkedIn
Networking on LinkedIn and beyond Relevant networking is absolutely vital for your business. LinkedIn offers a way for you and your team to connect, communicate and engage with your different audiences as a form of networking from anywhere – … Read More
Nurturing your leads
Nurturing your leads is so important. Having your world set up to nurture your leads take some time and effort but it will work for you while you sleep. The majority of leads that come into your world are not … Read More
3 questions to move you to B2B lead generation action
3 questions to get you into B2B lead generation Feeling stuck and cannnot see the way to go. Lets have a really good look at where you are at right now and if you really are doing all you can … Read More
5 steps to a winning lead generation and nurturing strategy
5 winning steps to a lead generation and nurturing strategy When I started delivering outsourced marketing support I took it for granted that lead generation and a great nurturing campaign were part of most companies’ everyday tactics and business development … Read More
Getting Into Lead Generation Action
Your lead generation approach Lets look at your lead generation approach. To get quality results it is really important to focus and target your action rather than throwing enough at the wall hoping that something will stick. To create and … Read More