Author Archives: Laura Greenwood

Reciprocity is so powerful in your lead generation - your network really is your networth

What is Reciprocity?

The value of reciprocity in business is the drive to give in return for receiving. Reciprocity is embedded in the old adage “your network is your networth” it never gets old, tired or overused!  You so need to build your … Read More

The familiarity effect and its important role in lead generation

The Familiarity Effect and Lead Generation

Why the Familiarity Effect is so important for Lead Generation People don’t buy “cold” or what they don’t know. When we are looking to purchase we go to what we know first, we look for familiarity, we want to be … Read More

Qualifying leads will enable you to communiate more effectively with them.

What is a qualified lead?

What is a  lead A lead is a person who is interested in what you sell or offer and has given you their details so they can learn more about you but we have not qualified that lead any deeper.  … Read More

your lead generation telemarketing

Successful Telemarketing

Setting a telemarketing campaign up for success  I hear telemarketing being bashed a lot!  So many business owners say that it has not worked for them, my first question back is to ask them how they prepared, executed and followed … Read More

reengaging old leads

How to Re-engage Old Leads

Todays blog is prompted by a question on my DMs which was about how to approach  reengaging old leads. My biggest thing on this subjecct (as a human in the lead gen game) is: BE A PERSON NOT A PITCH … Read More

personal or businesss approach to lead generation on Linked In

Beyond LinkedIn

  Networking on LinkedIn and beyond Relevant networking is absolutely vital for your business.  LinkedIn offers a way for you and your team to connect, communicate and engage with your different audiences as a form of networking from anywhere – … Read More

Your Lead Generation Funnel Hull East Yorkshire

Nurturing your leads

Nurturing your leads is so important.  Having your world set up to nurture your leads take  some time and effort  but it will work for you while you sleep.  The majority of leads that come into your world are not … Read More

3 question for B2B lead generation action

3 questions to move you to B2B lead generation action

3  questions to get you into B2B lead generation Feeling stuck and cannnot see the way to go.  Lets have a  really good look at where you are at right now and if you really are doing all you can … Read More

lead generation and nurturing

5 steps to a winning lead generation and nurturing strategy

5 winning steps to a lead generation and nurturing strategy When I started delivering outsourced marketing support I took it for granted that lead generation and a great nurturing campaign were part of most companies’ everyday tactics and business development … Read More

Getting Into Lead Generation Action

Your lead generation approach Lets look at your lead generation approach.  To get quality results it is really important to focus and target your action rather than  throwing enough at the wall hoping that something will stick.  To create and … Read More