Articles & discussion on B2B lead generation & nurture

The elevator pitch

The Importance of an Elevator Pitch

The first two benefits of crafting an elevator pitch An elevator pitch is about 15  words that explain to anyone, … Read More

How to use social proof in the battle to build know like and trust

How to use your social proof Everyone is trying to generate leads and getting business in is what it is … Read More

Your Lead Generation Funnel Hull

The Leads You Need For Great Lead Generation

The Lead Generation Funnel … Read More

Your Lead Generation Unique Selling Points

The Cost Of Not Finding Your Difference

Find your value by finding your difference The cost of not finding your difference is that you will compete on … Read More

Finding your difference, your lead generation hull

Crafting Your Unique Approach

Your unique approach sets you apart … Read More

Direct Marketing and your lead generation hull

What Is Direct Marketing?

Getting to grips with direct marketing in your lead generation. … Read More

the why gets the buy your lead generation

The Why Gets The Buy

The key to  building a successful lead generation system is meeting your prospects where they are at.  What is the … Read More

Laura Greenwood, Your Lead Generation Hull East Yorkshire

The 7 Lies of Marketing

The 7 Lies of Marketing So here it is, are any of these the reason you don’t think marketing is … Read More

your lead generation hull

STEP ONE – ASSESS

Who wants more customers, revenue and profit? To get more customers it is looking at increasing leads and conversion of … Read More

9 Great Reasons To Take A Niche Approach

“Niche for the win” is my mantra. A niche approach is not a brick wall closing you in and shutting … Read More