Lead Generation Marketing Programme


The 6-steps business owners are learning to get more leads than referrals!

Referrals are just not enough! Learn the ways to get more sales from your own leads than you get from referrals.

Stop competing on price!  Start talking about your value.

Stop being comparable with your competition!  Find your remarkable and define your unique position

 One of my clients is a family owned building company supplying modular solutions,passionate at what they do, competitive on price and always highly recommended.  They knew they loved being in their factory and out on site “We build anything modular and  take on alot of projects others won’t.”  What  they loathed was being in the office, dealing with sales enquiries and cold calling.  All leads came through their website, where they were instructed on every page to phone their business.

Through implementing the ANCHOR90 6-step process  we flipped their positioning to:

  • Offer 5 clear service/product lines with a specialism in washroom facilities. 
  • A  unique 5 step approach to delivering their solutions, highlighting  their expertise and authority.
  • A detailed and educational enquiry form where the prospect was taken through the step by step process to design their ideal modular building with all the supplementary facts and information to educate them along the way.
  • Grew visibility, audience and generating leads on relevant social media platforms to connect and engage with their different target markets.
  • Collected email addresses to create direct marketing automations and campaigns.

You too can get a lead generating system into your business using ……

The Lead Generation Marketing System

The Lead Generation Marketing Programme is the way to fix your inconsistent lead generation issues and not leave your future to chance.   Working through my 6-step ANCHOR90 process you will

  • Start to generate warm leads that are ready to buy what you offer.
  • Craft an approach  that is honest, genuine and miles away from the stress and discomfort of the cold hard sell. 
  • Discover your value so you can stop competing on price.
  • Understand why people buy what you offer  – if you know why they buy you know how to sell to them!
  • Take all the above to build your online and offline world to generate leads that convert to sales.

I know what you are thinking you have heard it all before.   I am here to tell you that the programme I have designed is different.   The 6-step process brings together all my experience; working in start up businesses, marketing management in the management training and the  leisure industry,  20+ years growing and running our own family hospitality business, the “Done For You” marketing contracts I deliver on behalf of small businesses.   The programme  has been designed specifically for  small business owners to embrace marketing and create a lead generating system in their business.  

Why do I know this is so needed?  – Here are  examples of scenarios I am faced with again and again and again, if you are guilty of any of these statements my programme can help you:

  1. “We have spent a fortune on a website that has not generated any leads.” I know you have a beautiful shiny website with eyecatching visuals being seen by no one and not talking to anybody inparticular.  This programme takes you through what needs to be in place to get that investment working.  It is not about starting again it is about getting your world working to generate leads and start using the power of SEO, googleads etc.
  2. “There is only me that can do this and I just don’t have the time.”  Yes, the programme needs your strategic imput and we can map that out quite painlessly but The Lead Generation Marketing Programme has been set up so that  a trusted member of your team can build the systems, work through the workbooks, follow the templates  and with my guidance build  your social media visibility, direct marketing strategies and get your website working for you.
  3. Advertising is so expensive and doesn’t work anymore?  There is no magic wand.  As part of a a clear strategy   modern day “paid” advertising offers focused targettting and trackable results you can soon cut out the expense and focus on the investments.
  4. “We only need 1% of the market we operate in”. – yes but which 1% are you going for?  Trying to hit the whole market in order to get your tiny bit will just leave you exhausted and/or bankrupt.  Inbound marketing is the flip in approach from shouting and fighting for attention in a crowded noisy marketplace to becoming a brand of choice that your clients turn to when they are ready to buy.   
  5. “It always comes down to price”.    Through my programme you will find your difference and remarkableness which takes you to the value platform.  Instead of talking price you discuss your extra value propositions, your knowledge, trust, connectedness, expertise. You will play at the top of your game and avoid that no go area of competing on price.
  6. “Good products and services sell themselves.” Even great products need a marketing strategy in place to sustain popularity and desirability in the longer term.  Don’t leave your future to chance

Why is this programme so special?

The Lead Generation Marketing Programme has been created for small businesses without inhouse marketing expertise.  It works from low budget to high budget, the pace and investment is over to you – the only remaining question is how quick do you want results.  I am there to guide and give you the knowledge, processes and templates to follow to implement your lead generation system.

Here is a list of what you will learn on this programme with my 1:1 support so you get marketing embedded into your business approach.  Don’t be overwhelmed marketing is a huge menu and you certainly wont be implementing everything but this is the depth of content and what the programme covers:

  • A matter of fact assessment of where your lead generation is at.
  • Raise your social media profile with a proven process to follow to connect, engage and post content.
  • Be able to understand, organise and implement  marketing campaigns from database building to communicating and converting.
  • The key fundamentals of what your website needs to say and do and we can rewrite together and brief your web specialist/designer.
  • Be  clear on what you stand for (and against).
  • Clarity on who is your target market (s) and then getting to know them.
  • The important numbers of lead generation
  • Carving your world up into segments that are small enough to reach but large enough to serve you.
  • Working as a specialist rather than a generalist.
  • Proactive goal setting and strategies to build the lead generating system of your dreams.
  • 3 goals and all the actions to take to work through each 90 days to make sure action is taken.
  • A business that is working for you and acheiving the successful growth to give you the life of your dreams.
  • Discover or rediscover your own “why” for your business and start to love your business all over again!
  • On hand marketing expertise to guide you through the process.
  • Help with content writing and planning, whatever you need to get you up and running.
  • Gain a  prospect focused and deeper customer centric approach that will supercharge your business.
  • You will truly understand  why people buy which will light the way on how to sell to them.
  • What you do is really important for the people who need you in their life and you will truly understand and be excited about telling them.
  • Build your authority and become the go-to expert for your niche (s).
  • Stop being comparable with your competitors and identify your difference and start being remarkable.
  • Plot out the unique journey that a lead takes with you from initial curiosity through to closing a first sale create the magic inbetween.
  • Get your website talking and engaging with your identified target market with full support on content writing.
  • Implement effective, lead generating direct marketing campaigns with my full support to write and craft great content.
  • Set up a telemarketing campaign and put it to work to brief others.
  • Create lead magnets to build direct marketing lists and email automations.  
  • Use social media to build audience and consistent visibility with your own strategy to connect, engage and communicate.
  • Understand SEO and its power to benefit your business.  Get clear on how to set up your website/landing pages to maximise conversions.
  • Understand Googleads and consider if they are suitable for your business.
  • Understand Facebook ads and how you might use these.
  • Understand and consider a blog srategy and the benefits of this.
  • Craft your unique approach to stand out in your market place.
  • Find your superpowers and communicate them.
  • Educate your world on how they can buy from you.
  • We will review  your marketing strategy to your existing customers.
  • Build your content creation strategy with me.
  • Build and populate your unique sales funnel.
  • Email and phone support from me Monday-Friday.

What is it all about?

You will have my marketing guidance for your real world business.  I have built a process to  take the stress out of lead generation and will support you (or your nominated team member) to action this vital work in your business.  I will guide and support you to build a lead generation system. 

How does it work and what is included?

  • 4 x 1:1  Learning and planning sessions of upto 90 minutes over zoom with me.
  • Full access to my 6 step ANCHOR90 training programme  complete with videos, worksheets and templates to implement and build a lead generation system (please note though I do not cover the technology/software training I cover the marketing know-how)
  • Whether you want to do the marketing system work yourself/inhouse or brief outside agencies you will get knowledge and the help you need to take action to build the lead generation process of your dreams.

  • Full support,  critique of content, help with writing and putting emails, automations,  communications and briefs together from me.

My mission is to get as many small businesses building a sustainable, consistent and competent lead generation system in their business.  I have created my process and support system to do just that – you need to  bring your expertise and drive for your business

How it works

For you to balance getting into action with running your life I suggest the following approach.

  • Work through 1 module per week on the training programme.  
  • Book your first 1:1 in around module 1 to get clear on where you are at and the outcome you want
  • Book your second 1:1 for module 3 to get clear on your positioning, social media strategy and pulling together your content planner.
  • Book your third 1:1 for module 5 when we can critique your website together, review your social media, turbo charge your campaign and put the plan down ready to action
  • Your fourth 1:1 is perfect for after your first 90 day plans are put to action  when we can review and tweak the action that you have taken to date and look at how you a develop that in the future.

As you move onwards you can then go deeper and/or go back over modules. The work that you have done on each of the modules can be built on and enhanced as your continue with your prospect centred lead generating marketing approach.  The key is to get your world in order and start filling it in with your magic! 

Each 90 days it just gets better and better, the secret is getting started and don’t worry I won’t disappear.  I am available to you for extra 1:1 sessions as required and these will be held at £99 for the whole of the 12 month from your initial start date.  I also continue to be available to you via email for that time too, I am passionate about the power that marketing can bring to small businesses and I will support your commitment to get marketing working for you.

How to buy


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What is covered in the Training Programme

MODULE ONE  – ASSESS

Where is your business marketing at right now and what is the current state of your lead generation.  We will look at leads, conversions, revenue, lifetime value, profit.  How do you show up and how are you perceived? What resources are available to build your unique lead generation system.

MODULE TWO – NAIL YOUR NICHE

This is the pivotal step and work that we do that makes the rest of it fall into place.  It is where you find what you stand for, who you serve and the value you bring across one or multiple niches.

Carving your world up and choosing segments to work with is the way to stand out.  Finding difference and being remarkable accelerates your authority, referrability and ultimately profitability – it all happens when you work in niches.

 

MODULE THREE – CONNECT AND ENGAGE WITH YOUR IDEAL MARKET

Know them, love them and have them know and love you back.  Life is so easy when we know our ideal core client and why they need us in their life.   From wowing your existing clients to building the know, like and trust so you are your ideal prospect’s go to expert. You will start to nurture your world through their journey with you which we will work on together.  How different is that to a convincing, persuading, price dropping random course of action.

MODULE FOUR – HONE YOUR STORY

The WHY get the buy.  People buy what people buy (not what you sell) and they buy with emotion first.  Working with me will get you on the path of value rather than price.  The value  platforms brings trust and   to the untouchable stuff that clients buy into which creates an experience and builds relationships rather than just chasing a transaction. 

MODULE FIVE – ORGANISE THE WEB, DIRECT MARKETING AND SOCIAL MEDIA

One of the tings I hate about my industry is that so many people say “I have spent so much money on web/tech (insert item here) and it doesn’t work – it usually doesn’t work as steps 2-4 have not been worked through.  We will work through social media positioning, website writing, visual content, content writing SEO, Goolgeads, facebook ads, etc and and the does and donts and ins and outs of all the digital wizardry and direct marketing.  I will bring you access to experts on each of the individual subjects so whether you want to do the work yourself or brief an outside expert you will get the knowledge and help you need to take action to build the process of your dreams.

MODULE SIX – REALISE THE PLAN

So now we can put the outcomes we want into a plan + goals.  You will get a clear picture of the 90 days of action and intentions mapped out to get your desired outcome.  

BONUS …..

I am available to you for extra 1:1 sessions as required and these will be held at £99 for the whole of the 12 month from your initial start date so there is no need to be overwhelmed or stuck.  

"Laura has helped me set targets and a direction of travel for 2020 making it a potentially the most exciting year for me. Highly recommended for anyone wanting a fresh outlook to their business development and marketing"​
Tony Bolder
Managing Director
Laura is extremely focussed on delivering the right marketing messages, defining your niche and delivering content in a variety of media that ensure you are on top of your marketing plan at all times. If you know you need to focus on your marketing activity but keep pushing it to the bottom of the pile I’d recommend you speak to Laura – her energy is infectious!."​
Jill Woods
Managing Director
"Laura worked for me for a short consultation period and developed our social media presence and lead generation activity. Laura is tenacious and committed to the job in hand and I can highly recommend her for marketing and lead generation work."
Darren Moulds
Marketing Manager, ImageData Group