The conventional approach to lead generation is largely driven by metrics that emphasise volume. Some key points: While this might seem like a shortcut to results, a focus on quantity over quality is just inefficient and pretty dumb for 2024. …

When prepping for an initial discovery call with an outbound generated lead (one that you’ve reached out to) versus an inbound lead (one that has shown interest themselves), the preparation is different. The conversation is starting from a different place, …

Your prospects are busy, they want to see a compelling solution from the off.   Nobody buys in generalities they are looking for a specific solution.  You need to deal with that initial problem that your prospect is talking about in their head.  Can you show …

Before you read this, please do consider this question: What is the smarter strategy: to look to break into a sector where there are only average profits but they are achievable and you can enter the market fairly easily or …

Nurturing Prospects You need prospects that are qualified, informed and ultimately motivated to buy when they are ready to do so. Nurturing is what you do to let them get to know you, your solutions and how to buy from …

The Law of Lead Generation Attraction Attraction is sub-conscious even in business.  Think of the simple act of receiving a LinkedIn request to connect.  You are subconsciously answering the unasked question that is “does this person belong in my world?” …