Whether it is a cold call, telephone follow up or  an appointment for an initial discovery call, how do you open up a conversation with someone you would one day like to do business with? From engaging them on the …

Inbound needs outbound In the world of B2B sales, the golden goal is to generate inbound leads.  There’s nothing quite as satisfying as a prospect knocking on your door, already interested in what you have to offer. For the majority …

The human touch in lead generation In a world increasingly dominated by automation and digital outreach, businesses are chasing the efficiencies of algorithms and artificial intelligence (AI) to scale their lead generation efforts. Automated emails, AI chatbots, and data analytics …

Supercharging your networking Telemarketing brings the personal follow up into your networking Networking events and networking at business events often come with high hopes of meeting your next big client or securing that ideal partnership. However, it’s essential to manage …

Supercharge your events with a telemarketing campaign In high value B2B sales, where decisions are complex and trust is paramount, events offer a unique and powerful way to connect with leads, nurture relationships, and showcase value.  When combined with a …

The 3 barriers to Lead Generation Any discussion of lead generation should include considering what the barriers are to success; only by addressing them can businesses keep up with and continuously improve  their outbound campaigns and so improve generating leads …

How to grab attention and create a winning  first impression. Grabbing attention and making a great first impression  helps you stand out, build connections more smoothly, and spark meaningful conversations. A well crafted elevator pitch isn’t just a tool to …

The conventional approach to lead generation is largely driven by metrics that emphasise volume. Some key points: While this might seem like a shortcut to results, a focus on quantity over quality is just inefficient and pretty dumb for 2024. …

When prepping for an initial discovery call with an outbound generated lead (one that you’ve reached out to) versus an inbound lead (one that has shown interest themselves), the preparation is different. The conversation is starting from a different place, …

Your prospects are busy, they want to see a compelling solution from the off.   Nobody buys in generalities they are looking for a specific solution.  You need to deal with that initial problem that your prospect is talking about in their head.  Can you show …