Grabbing attention in your lead generation

How to grab attention and create a winning first impression.

Grabbing attention and making a great first impression helps you stand out, build connections more smoothly, and spark meaningful conversations. A well crafted elevator pitch isn’t just a tool to explain what you do, it is your chance to grab attention, ignite curiosity, and leave people eager to learn more.

In this article, we’ll explore why an elevator pitch is essential, how to craft one that resonates, and using it to make a lasting impression.

Using your elevator pitch to grab attention

An elevator pitch is a concise summary of what you do, designed to make people immediately interested in you or your business. It’s short enough and clear enough that even a six-year-old could understand it.

Here’s the power of a great elevator pitch:

Clarifies your purpose: A great pitch forces you to distill your purpose, audience, and value into a couple of sentences.
Sparks conversations: It encourages curiosity, making people want to ask questions or relate what you do to someone they know.
Lead generating goldmine: A clear, specific message makes you memorable, referable, and the go to person for your niche.

You and I are in the lift and have 10 floors to get talking, I ask “What do you do?” could you explain it in two sentences? Could your answer spark me to ask a question or help me connect your work to someone who might need your help before we reach the 10^th floor?

How to craft an attention grabbing elevator pitch

Brainstorm

Start with an unrestricted description of what you do. Write it all down without worrying about brevity, perhaps set a timer for 15 minutes and just write continuously. This is your “brain dump.” Creativity comes before clarity, and your longer version might inspire future blog posts, emails, or social media content.

Refine and focus

Distill your draft into a concise paragraph, and eventually into 15 words. Perhaps, focus on these key elements:

1. Who you serve
2. The problem you solve
3. The solution you provide
4. The outcomes you deliver

Your pitch should tell a story that is relatable, engaging, and memorable.

Emotional connection and curiosity

An attention grabbing introduction does two things well:

Connects emotionally.

Stories and emotions create bonds. If you have longer time than 10 floors in an elevator then a relatable anecdote or case study example is great. Eg “We helped a small specialist consultancy triple their retained clients in 12 months with a repeatable scalable cycle of lead gen activity”

Sparks curiosity

Use a curiosity hook to intrigue your audience. Eg “I help small businesses start conversations with people they want to do business with rather than just shouting at everyone”

Body language and energy

First impressions are about more than words. How you introduce yourself is just as important as what you say.

Maintain a confident posture and steady eye contact. People literally move towards confidence
Smile—it makes you approachable.
Use an engaging tone to convey enthusiasm.
Mirror the energy of your prospect to establish rapport.
The devil is in the detail and details convey reliability, make sure your appearance is professional, your shoes clean and well maintained and any materials look clean and presentable

Bring high, positive energy that is warm and engaging and also authentic to you – it’s contagious.

Be personal and present to the conversation

This is a conversation starter so give them your full attention, get specific, ask great question to get info from them so you can make what you say relatable to them. A focused message helps people understand how you can help them or someone they know.

Ask yourself:

What problems do my ideal clients face?
What solutions are they trying (and failing) to find?
How does my solution transform their situation?

Specificity makes you relatable and credible.

Common mistakes to avoid

Jargon. Keep your language simple and clear, know the language and the lingo of your market.
Focusing on features, not benefits: Always emphasise the outcomes you deliver.
Talking too much about yourself: This is nothing to to do with you. Your interest should be on who you are speaking to , so engage them as you go, aim for them to talk more than you.
Bring in a follow up. Is there an opportunity to suggest a further discussion, meet up for a further chat. If you are at an event and talking and you have created interest then take that opportunity to agree to follow up and move on and talk to all those other prospects in the room, don’t get into a deep conversation (and definitely not a pitch) at this opportunity.

Using the attention you create to boost lead generation

If you are not generating leads and not getting the traction you want with your market take the time to wind it back to get really clear on what you are saying to your world, who you serve and what value you bring.

Consider what you stand for and what you stand against. What is happening in your industry that you don’t like, what should clients not have to put up with. How do people refer you, value the work that you do, look at your feedback for this data.

So there you go the power of taking the time to create your your great attention grabbing first impression and the tools for doing that. If you have not revisited your message and who you are trying to speak to for some time, doing it to create an elevator pitch is time really well spent.

If you want to know more on the whole law of lead generation attraction read this sister article here https://yourleadgeneration.co.uk/2024/11/05/the-law-of-lead-generation-attraction/