Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. The problem with agency guarantees Any agency guaranteeing a specific number of leads before they have properly understood your market should be … Read More
Author Archives: Laura Greenwood
7 questions to ask your lead generation agency
What clients should really ask lead generation agencies Choosing a lead generation agency can feel difficult and most buyers have little experience in purchasing lead gen and sales help so they are often unsure what questions to ask. Many … Read More
Hello! Can I speak to sales?
A modern day B2B buyer tale When businesses calculated the cost of answering the phone, did they ever calculate the cost of not answering it? Over the past few weeks I’ve been trying to contact a handful of relevant manufacturing … Read More
I hate email
I love communicating but hate email We have spent 40 years making communication more efficient but not necessarily more effective. Email arrived in 1991 and it promised to revolutionise communication. No more waiting for the post, less expensive international calls, … Read More
The human advantage in your sales
Why human sales outreach still matters in an AI-heavy world 30 years ago we were checking whether we had the right phone number in the Yellow Pages. 20 years ago I built a wedding business using Facebook ads. It was … Read More
Retargeting – the timeless telemarketing tactic
Retargeting – a timeless telemarketing tactic Retargeting existed long before Google Ads. Telemarketers and salespeople have been doing it for decades. When you hear the word retargeting you probably think of digital ads following you around the internet after you’ve … Read More
Why your USP is so important
If your USP needs explaining, it isn’t working Your prospects are busy, they are not sitting there analysing your website, comparing features, or trying to work out what makes you different. In fact they are not thinking about your business … Read More
Where the hell are your prospects
Locating your prospects Are you saying things like …. We need more enquiries, we need to make more calls or our marketing isn’t working? either to yourself or in your weekly meetings? If you are then you are probably a … Read More
The Law of Lead Generation Attraction
The Law of Attraction and Lead Generation Attraction is subconscious, even in business. Think of something as simple as a LinkedIn request to connect. You are subconsciously answering the unasked question: “Does this person belong in my world?” It was … Read More
Volume vs Specialist vs Hybrid
Why your position drives sales performance. Are you a volume player, a specialist or a hybrid? Most B2B service businesses think their growth problem is marketing and if they turn to us its a numbers game (more on that later). … Read More