Why human sales outreach still matters in an AI-heavy world 30 years ago we were checking whether we had the right phone number in the Yellow Pages. 20 years ago I built a wedding business using Facebook ads. It was … Read More
Telemarketing
Retargeting – the timeless telemarketing tactic
Retargeting – a timeless telemarketing tactic Retargeting existed long before Google Ads. Telemarketers and salespeople have been doing it for decades. When you hear the word retargeting you probably think of digital ads following you around the internet after you’ve … Read More
Do you know who your biggest competitor is?
Your biggest competitor isn’t who you think it is Rory Sutherland often reminds us that people don’t behave logically. One of my favourite quotes of his is: The human mind does not run on logic any more than a horse … Read More
Lead Quality and Telemarketing
Lead quality in telemarketing Everyone talks about wanting better leads but very few people stop to define what “better” actually means. Most of the time when businesses say lead quality, what they really mean is: “Send me people who are … Read More
7 common telemarketing brush offs
‘We’re all sorted thanks” Getting to the other side of those brush offs in your telemarketing. Cold calling can feel like a thankless task if you take the brush offs at face value, but they are completely normal, rational human … Read More
Converting connection in your telemarketing
Converting connection in your telemarketing Staying human as you convert your telemarketing connections The moment you make that first connection with someone on the phone is crucial, it’s an exciting milestone (if it’s been a long cold stretch of “no” … Read More
The telephone – at the heart of your lead generation
T is for Telephone. Nothing beats a conversation. Talking cuts through cynicism, doubt, and lots of the untouchable stuff is covered when you talk with people (you no longer need that drip campaign of a zillion steps) you establish yourself … Read More
Six Pillars of Lead Generation Success
Success with lead generation is often difficult to achieve. Everyone wants the golden ticket a hot lead with immediate interest. While those leads are really valuable, and we love to hand them over to you, if your focus is solely … Read More
Inbound Leads Need Outbound Lead Generation
Inbound needs outbound In the world of B2B sales, the golden goal is to generate inbound leads. There’s nothing quite as satisfying as a prospect knocking on your door, already interested in what you have to offer. For the majority … Read More
The Human Touch In Your Lead Generation
The human touch in lead generation In a world increasingly dominated by automation and digital outreach, businesses are chasing the efficiencies of algorithms and artificial intelligence (AI) to scale their lead generation efforts. Automated emails, AI chatbots, and data analytics … Read More