Retargeting – a timeless telemarketing tactic Retargeting existed long before Google Ads. Telemarketers and salespeople have been doing it for decades. When you hear the word retargeting you probably think of digital ads following you around the internet after you’ve … Read More
Business Development
Why your USP is so important
If your USP needs explaining, it isn’t working Your prospects are busy, they are not sitting there analysing your website, comparing features, or trying to work out what makes you different. In fact they are not thinking about your business … Read More
Volume vs Specialist vs Hybrid
Why your position drives sales performance. Are you a volume player, a specialist or a hybrid? Most B2B service businesses think their growth problem is marketing and if they turn to us its a numbers game (more on that later). … Read More
How brutal is market familiarity?
How brutal is market familiarity? We recently worked with a company who had beein in business for over 100 years. We were so excited to win the contract for so many reasons but predominantly as we dreamt about calling people … Read More
Six Pillars of Lead Generation Success
Success with lead generation is often difficult to achieve. Everyone wants the golden ticket a hot lead with immediate interest. While those leads are really valuable, and we love to hand them over to you, if your focus is solely … Read More
Nailing your niche
Nailing your niche Aiming for 1% of a huge market is not a niche or even a recommended strategy. Such a plan will still see you spend a huge amount of energy to communicate with the whole market in the … Read More
Networking and Lead Generation
Supercharging your networking Telemarketing brings the personal follow up into your networking Networking events and networking at business events often come with high hopes of meeting your next big client or securing that ideal partnership. However, it’s essential to manage … Read More
The Difference Between Nurturing and Motivating Your Prospects
Nurturing Prospects You need prospects that are qualified, informed and ultimately motivated to buy when they are ready to do so. Nurturing is what you do to let them get to know you, your solutions and how to buy from … Read More