Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. The problem with agency guarantees Any agency guaranteeing a specific number of leads before they have properly understood your market should be …
YOUR LEAD GENERATION
INSIGHTS
Read insights on lead generation from our founder, Laura Greenwood
There are articles ranging from Leaning into a crowded market to why she hates email. These provide you with insight to why and how our human-led telemarketing can help your business reach it’s goals faster
YOUR LEAD GENERATION
BLOGS
7 questions to ask your lead generation agency
What clients should really ask lead generation agencies Choosing a lead generation agency can feel difficult and most buyers have little experience in purchasing lead gen and sales help so they are often unsure what questions to ask. Many …
Hello! Can I speak to sales?
A modern day B2B buyer tale When businesses calculated the cost of answering the phone, did they ever calculate the cost of not answering it? Over the past few weeks I’ve been trying to contact a handful of relevant manufacturing …
I hate email
I love communicating but hate email We have spent 40 years making communication more efficient but not necessarily more effective. Email arrived in 1991 and it promised to revolutionise communication. No more waiting for the post, less expensive international calls, …
The human advantage in your sales
Why human sales outreach still matters in an AI-heavy world 30 years ago we were checking whether we had the right phone number in the Yellow Pages. 20 years ago I built a wedding business using Facebook ads. It was …
Retargeting – the timeless telemarketing tactic
Retargeting – a timeless telemarketing tactic Retargeting existed long before Google Ads. Telemarketers and salespeople have been doing it for decades. When you hear the word retargeting you probably think of digital ads following you around the internet after you’ve …
Why your USP is so important
If your USP needs explaining, it isn’t working Your prospects are busy, they are not sitting there analysing your website, comparing features, or trying to work out what makes you different. In fact they are not thinking about your business …
Where the hell are your prospects
Locating your prospects Are you saying things like …. We need more enquiries, we need to make more calls or our marketing isn’t working? either to yourself or in your weekly meetings? If you are then you are probably a …
Leaning into a crowded market
What is the smarter strategy: Go after an easier market with average but achievable profits, or target a harder-to-reach market offering higher profits but bigger barriers and a longer road to success? (We’ll come back to that at the end.) …