I love communicating but hate email We have spent 40 years making communication more efficient but not necessarily more effective. Email arrived in 1991 and it promised to revolutionise communication. No more waiting for the post, less expensive international calls, …
YOUR LEAD GENERATION
INSIGHTS
Read lead generation insights from our founder, Laura Greenwood
Articles range from Leaning into a crowded market to why she hates email, providing you with insight to why and how our human-led telemarketing can help your business reach it’s goals faster
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The latest insights from Laura
The human advantage in your sales
Why human sales outreach still matters in an AI-heavy world 30 years ago we were checking whether we had the right phone number in the Yellow Pages. 20 years ago I built a wedding business using Facebook ads. It was …
Retargeting – the timeless telemarketing tactic
Retargeting – a timeless telemarketing tactic Retargeting existed long before Google Ads. Telemarketers and salespeople have been doing it for decades. When you hear the word retargeting you probably think of digital ads following you around the internet after you’ve …
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