If your USP needs explaining, it isn’t working Your prospects are busy, they are not sitting there analysing your website, comparing features, or trying to work out what makes you different. In fact they are not thinking about your business …
YOUR LEAD GENERATION
INSIGHTS
Read lead generation insights from our founder, Laura Greenwood
Articles range from Leaning into a crowded market to why she hates email, providing you with insight to why and how our human-led telemarketing can help your business reach it’s goals faster
See the latest insights below or scroll further for article categories
The latest insights from Laura
Where the hell are your prospects
Locating your prospects Are you saying things like …. We need more enquiries, we need to make more calls or our marketing isn’t working? either to yourself or in your weekly meetings? If you are then you are probably a …
Leaning into a crowded market
What is the smarter strategy: Go after an easier market with average but achievable profits, or target a harder-to-reach market offering higher profits but bigger barriers and a longer road to success? (We’ll come back to that at the end.) …
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