B2B Lead Generation for Small Businesses

You're brilliant at what you do but where is your next customer?

You’ve built a good business. You’ve got customers, a product or service people value and a reputation you’ve worked hard to earn. But winning new business? That’s probably still down to you. You might get a steady stream of referrals, have a few longstanding customers who keep you busy, or pick up opportunities through your network. That’s all great, until things go quiet.

When you’re busy delivering the work, managing people, looking after customers and running the business, finding new opportunities and reaching out to the sector which you know is a perfect fit tends to slip down the list.

The trouble is, by the time you need new business, you should have been talking to those prospects months ago.

That’s where we come in. At Your Lead Generation, we provide outsourced B2B lead generation for established small businesses that want to grow without the cost and commitment of employing and managing in-house.

We find the right businesses, identify the people you need to speak to and start the conversations that could become your next customers.

You can’t grow a business on referrals alone

Referrals are vital , they’re the ultimate proof and most businesses are built on referrals. At some stage though for the growth you want you have to start to generate your own pipeline of leads.

A healthy business needs a pipeline of opportunities beyond the people who already know you.

That doesn’t mean bombarding thousands of strangers with emails. It means identifying the businesses you’d genuinely like to work with and finding a way to start building those relationships.

You need sales activity, but do you need a salesperson?

Recruiting your first salesperson is a big decision. There’s the salary, recruitment costs, management time and the question of whether you’ve got enough of a sales process in place to give them a fair chance of succeeding.

What happens if you’re still working out which markets to target, how to position your offer or who makes the buying decisions?

You could end up paying someone to discover all that from scratch. Our approach gives you another option. We become an extension of your business, bringing experienced people, research, data and a structured strategy to prospecting.

You get consistent sales activity and valuable feedback from the market without having to recruit and manage. Because we’re talking to your prospective customers, we will tell you everything we’re learning along the way.

Not every small business is ready to launch straight into lead generation. You might know you want to grow but be unsure which customers or markets offer the best opportunity. Perhaps you’ve got several products or services and aren’t sure which to prioritise. Or you’ve grown through referrals and never really had to explain your proposition to someone who’s never heard of you. That’s perfectly normal.

There’s little point generating more sales activity if you’re not clear about what you’re trying to achieve. Our Business Developer service helps you investigate the opportunity, challenge assumptions and work out where to focus your efforts before investing in ongoing outreach.

Sometimes you need
to get clear
before you get busy

We don't just find leads

Of course, you want leads, that’s why you’re talking to us but not everyone is ready to buy today. Some prospects are tied into existing contracts. Others are happy with their current supplier, planning an expansion, reviewing budgets or simply haven’t got around to addressing a problem yet. A good conversation can uncover all of that.

We use telephone outreach, supported by LinkedIn and email, to identify the right people, understand their requirements and establish where an opportunity might exist.

Along the way, we can discover:

Businesses with an immediate requirement for what you sell
Prospects who may be interested when circumstances change
When contracts are due for renewal or purchasing decisions are likely
What potential customers think about your proposition and your competitors
New markets, applications or customer groups worth investigating

You get a clearer understanding of your market and a pipeline you can make informed decisions about.

We're not here to replace you in the sales process

Nobody knows your business quite like you do and when someone is considering a significant purchase, they’re often going to want to speak directly to the person who understands the product, the service and what can realistically be delivered

Our job is to get you into those conversations
- We’ll research the market, find the right people, introduce your business, establish interest and help progress opportunities
  - We’ll also work with you to make sure prospects have the information, examples and reassurance they need to consider buying from you

You don’t need to become a sales expert, spend your evenings sending LinkedIn messages or employ a salesperson before you’re ready

You do need a plan, consistent activity and someone prepared to pick up the phone

That’s what we’re here for!

If you’ve built a successful B2B business and want to find more customers like the ones you’ve already got, we’d love to hear about it

Tell us what you sell, who buys it and where you’d like the business to go next

We’ll help you work out how to get there

You can kid yourself that you’ll start making cold calls tomorrow or can you find out how Your Lead Generation can step in to generate new leads and boost sales.

For a no obligation chat about how we can support you to get qualified leads for your business, get in touch via the link below.