YOUR LEAD GENERATION

INSIGHTS

Read lead generation insights from our founder, Laura Greenwood

Articles range from Leaning into a crowded market to why she hates email, providing you with insight to why and how our human-led telemarketing can help your business reach it’s goals faster

See the latest insights below or scroll further for article categories

The latest insights from Laura

Law of Lead Gen
Laura Greenwood

The Law of Lead Generation Attraction

The Law of Attraction and Lead Generation Attraction is subconscious, even in business. Think of something as simple as a LinkedIn request to connect. You are subconsciously answering the unasked question: “Does this person belong in my world?” It was …

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Hybrid Specialist or volume
Laura Greenwood

Volume vs Specialist vs Hybrid

Why your position  drives sales performance. Are you a volume player, a specialist or a hybrid? Most B2B service businesses think their growth problem is marketing and if they turn to us its a numbers game (more on that later).   …

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yr biggest competior
Laura Greenwood

Do you know who your biggest competitor is?

Your biggest competitor isn’t who you think it is Rory Sutherland often reminds us that people don’t behave logically. One of my favourite quotes of his is: The human mind does not run on logic any more than a horse …

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