Telemarketing and the familiarity effect Too many businesses put effort into the initial outreach but fail to stay in touch even though they know that it is in the follow up that the magic happens. Nobody is buying cold. When …
YOUR LEAD GENERATION
INSIGHTS
Read insights on lead generation from our founder, Laura Greenwood
There are articles ranging from Leaning into a crowded market to why she hates email. These provide you with insight to why and how our human-led telemarketing can help your business reach it’s goals faster
YOUR LEAD GENERATION
BLOGS
Events plus telemarketing for sales success
Supercharge your events with a telemarketing campaign In high value B2B sales, where decisions are complex and trust is paramount, events offer a unique and powerful way to connect with leads, nurture relationships, and showcase value. When combined with a …
Barriers to Lead Generation
The 3 barriers to Lead Generation Any discussion of lead generation should include considering what the barriers are to success; only by addressing them can businesses keep up with and continuously improve their outbound campaigns and so improve generating leads …
Grabbing attention in your lead generation
How to grab attention and create a winning first impression. Grabbing attention and making a great first impression helps you stand out, build connections more smoothly, and spark meaningful conversations. A well crafted elevator pitch isn’t just a tool to …
The Pitfalls of Traditional Lead Generation
The conventional approach to lead generation is largely driven by metrics that emphasise volume. Some key points: While this might seem like a shortcut to results, a focus on quantity over quality is just inefficient and pretty dumb for 2024. …
Discovery Calls with Outbound Generated Leads
When prepping for an initial discovery call with an outbound generated lead (one that you’ve reached out to) versus an inbound lead (one that has shown interest themselves), the preparation is different. The conversation is starting from a different place, …
The Difference Between Nurturing and Motivating Your Prospects
Nurturing Prospects You need prospects that are qualified, informed and ultimately motivated to buy when they are ready to do so. Nurturing is what you do to let them get to know you, your solutions and how to buy from …