Author Archives: itexpress

The Cost Of Not Finding Your Difference

Find your value by finding your difference The cost of not finding your difference is that you will compete on price.  If you look just the same and seem to offer just what your competitors offer, why should a prospect … Read More

Crafting Your Unique Approach

Your unique approach sets you apart … Read More

What is Direct Marketing?

What Is Direct Marketing?

Getting to grips with direct marketing in your lead generation. … Read More

The Why Gets The Buy

The key to  building a successful lead generation system is meeting your prospects where they are at.  What is the conversation going on in their heads when they come to consider what you are offering.   Do you know how your … Read More

The 7 Lies of Marketing

So here it is, are any of these the reason you don’t think marketing is worth investing in   – How many of these misconceptions have “they” sold  you that are not serving you?  As Wayne Dyer famously said “When you … Read More

STEP ONE – ASSESS

ANCHOR90 6-Steps To Building Your Lead Generation System A Summary of Step One – Assessing Where You Are At Here is a summary of my ANCHOR90 6-step process of embracing marketing to  build a lead generation system.  Let me know … Read More

9 Great Reasons To Take A Niche Approach

“Niche for the win” is my mantra. A niche approach is not a brick wall closing you in and shutting out the rest of the world it is a powerful approach to become a bigger fish in your chosen pond.  … Read More

Hello Inbound Marketing!

Marketing evolved through advertising and the deal was trying to go out and trap your clients and prospects through advertising, direct mail and sales driven promotions, In the euphoria and battle for attention a distrust amongst consumers towards advertising and faceless … Read More

What is a Lead?

Here is my quick, practical, how to guide at what you need to think of when thinking about your lead generation: What Leads should I be generating?  Well there are 2 main types of lead, they are either actively looking for … Read More

Word of Mouth, Mouse and now Mobile

Word of Mouth is without doubt the biggest source of new client referral for any Profession and one they rely heavily.  Is it working for you or do you need another strategy? According to FTAdvisor 37% of Financial Advisors rely on referrals … Read More