Author Archives: itexpress

How to use social proof in the battle to build know like and trust

How to use your social proof Everyone is trying to generate leads and getting business in is what it is … Read More

The Leads You Need For Great Lead Generation

The Lead Generation Funnel … Read More

The Cost Of Not Finding Your Difference

Find your value by finding your difference The cost of not finding your difference is that you will compete on … Read More

Crafting Your Unique Approach

Your unique approach sets you apart … Read More

What is Direct Marketing?

What Is Direct Marketing?

Getting to grips with direct marketing in your lead generation. … Read More

The Why Gets The Buy

The key to  building a successful lead generation system is meeting your prospects where they are at.  What is the … Read More

The 7 Lies of Marketing

So here it is, are any of these the reason you don’t think marketing is worth investing in   – How … Read More

STEP ONE – ASSESS

Where is your business marketing and lead generation at right now?  Be honest, real, direct  and get really clear on … Read More

9 Great Reasons To Take A Niche Approach

“Niche for the win” is my mantra. A niche approach is not a brick wall closing you in and shutting … Read More

Hello Inbound Marketing!

Marketing evolved through advertising and the deal was trying to go out and trap your clients and prospects through advertising, … Read More