What is the smarter strategy: Go after an easier market with average but achievable profits, or target a harder-to-reach market offering higher profits but bigger barriers and a longer road to success? (We’ll come back to that at the end.) … Read More
Author Archives: itexpress
The Difference Between Nurturing and Motivating Your Prospects
Nurturing Prospects You need prospects that are qualified, informed and ultimately motivated to buy when they are ready to do so. Nurturing is what you do to let them get to know you, your solutions and how to buy from … Read More