Author Archives: itexpress

What is the smarter strategy:   Go after an easier market with average but achievable profits, or target a harder-to-reach market offering higher profits but bigger barriers and a longer road to success? (We’ll come back to that at the end.) … Read More

Your prospects are busy, they want to see a compelling solution from the off.   Nobody buys in generalities they are looking for a specific solution.  You need to deal with that initial problem that your prospect is talking about in their head.  Can you show … Read More

Nurturing Prospects You need prospects that are qualified, informed and ultimately motivated to buy when they are ready to do so. Nurturing is what you do to let them get to know you, your solutions and how to buy from … Read More