Author Archives: itexpress

How to use social proof in the battle to build know like and trust

How to use your social proof Everyone is trying to generate leads and getting business in is what it is all about.  Social Proof is a very powerful tool.   The marketing/lead gen climate is defiantely not straight up at the … Read More

Direct Marketing and your lead generation hull

What Is Direct Marketing?

Getting to grips with direct marketing in your lead generation. … Read More

Hello Inbound Marketing!

Marketing evolved through advertising and the deal was trying to go out and trap your clients and prospects through advertising, direct mail and sales driven promotions, In the euphoria and battle for attention a distrust amongst consumers towards advertising and faceless … Read More

Word of Mouth, Mouse and now Mobile

Word of Mouth is without doubt the biggest source of new client referral for any Profession and one they rely heavily.  Is it working for you or do you need another strategy? According to FTAdvisor 37% of Financial Advisors rely on referrals … Read More

Going All In

Who are your business heroes and what traits do you particularly admire. My personal favourites are the creative types who just do it because they can, there is no procrastination, no fear, no care of others opinions, no fear of failure, they … Read More

Lead Generation v Conversion

With the average lead needing up to 8 touches before converting to a sale how well is your business performing on your prospecting and conversion metrics? Do you know what your average conversion time is – 6 months, 18 months, … Read More

The Magic 8 Touches

What do you do with that database of contacts that are getting cooler by the day. First of all, just to get the housekeeping out of the way, are you GDPR compliant, I know this is all very 2018 but … Read More

How to find (and keep) your influencers

The power of a recommendation from a perceived influencer can make a huge difference in sales and interest for any size business from local to multinational.  Social media has spawned an amazing amount of influencers and thought leaders so how … Read More

Lead Generation with GoogleAds

The power of Google Ads (Adwords) and Google Analytics for lead generation is so great everyone should understand it – though leave the execution for the experts.  It is well worth mastering for the data it gives you to systemise your … Read More