Telemarketing and the familiarity effect Too many businesses put effort into the initial outreach but fail to stay in touch even though they know that it is in the follow up that the magic happens. Nobody is buying cold. When … Read More
Telemarketing
Events plus telemarketing for sales success
Supercharge your events with a telemarketing campaign In high value B2B sales, where decisions are complex and trust is paramount, events offer a unique and powerful way to connect with leads, nurture relationships, and showcase value. When combined with a … Read More
Discovery Calls with Outbound Generated Leads
When prepping for an initial discovery call with an outbound generated lead (one that you’ve reached out to) versus an inbound lead (one that has shown interest themselves), the preparation is different. The conversation is starting from a different place, … Read More