The telephone – at the heart of your lead generation

T is for Telephone. Nothing beats a conversation.

Talking cuts through cynicism, doubt, and lots of the untouchable stuff is covered when you talk with people (you no longer need that drip campaign of a zillion steps) you establish yourself as human, approachable, aware of their problems etc et…

• Remember when sales was simple? When deals were done over a chat, you knew bluntly where you stood and were not lost in an email abyss?
• Do you dream of when you didn’t need 14 LinkedIn messages, a webinar, a 6-step drip campaign, and a 3-month nurture sequence?

Nothing cuts through the noise quite like a real conversation.

We’ve been sold the idea that automation, AI, and perfectly sequenced emails will do the selling for us. But guess what?

• Inbox fatigue is real. Your ‘personalised’ email is one of 150 unread ones today.
• The majority of LinkedIn DMs scream ‘pitch slap.’ People assume you’re just another bot (or a d*ck).
• Cynicism is at an all time high. Buyers don’t trust another ‘just checking in’ email.

Meanwhile, the telephone (yes, that old-school, underrated, slightly terrifying thing) is the ultimate shortcut to trust, clarity, and action.

Talking trumps typing and here’s why:

1. You can’t ignore a real voice.   Emails are easy to delete. Calls? Harder to dismiss. A real voice creates connection instantly and lingers longer.
2. It shortcuts a thousand steps.  Instead of waiting weeks for a reply, you get real time feedback, handle objections, and move the sale forward in minutes so you don’t have to sweat the small stuff.
3. People buy from people, not pixels.  A chatbot isn’t going to build trust. A 1:1 conversation? That’s where the magic happens.

Move your lead generation from more to better.   It’s not about spamming 10,000 inboxes and hoping someone bites. It’s about reaching the right people, having the right conversations, and getting to the decision faster and if they are not ready yet staying in touch so you are there when the prospect is ready.  You are not going to trick them to be ready before they are – go at their pace.

So while your competitors are still perfecting their email sequences, we’re already on the phone, building relationships, and passing you warm leads or helping you figure out how to tackle the sector we are working on when it becomes clear, after the many conversations we have with them, that all those assumptions about how they buy  just aren’t true!

If you’re tired of waiting for replies and want real conversations with real decision makers, we should talk (literally).  Go on, call me on 07703 520490.