The Law of Attraction and Lead Generation
Attraction is subconscious, even in business. Think of something as simple as a LinkedIn request to connect. You are subconsciously answering the unasked question: “Does this person belong in my world?”
It was much easier back in the day for all relationship building when we met everyone in the bar, where the time of day dictated the business under discussion!
In today’s digital world the majority of first impressions happen on line, if you are not getting a healthy rate of connections on LinkedIn, your efforts need reviewing.
You can:
- Simply fade into the background.
- Keep shouting louder and louder about why they should keep buying what you sell (expensive, exhausting, and usually ineffective.
- Step back, take time to look and really understand your target market, their behaviour, how they buy and how you show up to them and create a robust lead generation process.
If you are disconnected from your market and not generating interest or leads, take a step back and take look with a “beginner’s mind.”
6 simple steps to build that attraction into your lead generation:
- First impression When you send a connection request on LinkedIn, does your profile make it instantly clear that you belong in their world? (That profile picture from your friend’s wedding might need a rethink.) Ask this same question of your website and any other online assets – what do people see when they land on your homepage.
- Target market. Are you focused on a specific audience? Have you identified the titles and positions you want to connect with? Are you tracking acceptance rates? (Don’t get too carried away but if as a starter aim for a 2% growth in a relevant LinkedIn audience every two weeks as a benchmark; less than 2% acceptance rate indicates a disconnect.)
- Be relevant. Are you posting content about the things your prospects care about? This is about them, not you. Write your content to speak directly to the people you want to do business with.
- Be consistent. Are you showing up consistently with content that resonates? Share what they need to know to do business with you. Don’t get distracted by irrelevant personal achievements unless they directly tie into your business.
- Additional resources: Do you have blogs, videos, downloeads prospects can explore to learn more about you? And most importantly, how are you moving them into your pipeline?
- Multichannel approach. Successful lead generation rarely comes from one channel. The best campaigns combine phone, email, LinkedIn and maybe events, direct mail or some kind of opportunity to try/demo. Each channel gives a unique way to communicate so you can build familiarity in a non threatening, conversational way.
The law of attraction in business starts with lead generation work
Consistent inbound leads usually come from consistent outbound activity done properly over time. At Your Lead Generation, we collaborate with hardworking clients who are excellent at what they do and but need a structured way to stay connect to their market and build a healthy pipeline. Together we build outbound campaigns using:
- Telephone outreach
- Direct messaging
- Structured consistent follow-up.
So that interest, conversations and qualified opportunities start to build consistently and convert predictably over time.