Author Archives: itexpress

Your prospects are busy, they want to see a compelling solution from the off.   Nobody buys in generalities they are looking for a specific solution.  You need to deal with that initial problem that your prospect is talking about in their head.  Can you show … Read More

Before you read this, please do consider this question: What is the smarter strategy: to look to break into a sector where there are only average profits but they are achievable and you can enter the market fairly easily or … Read More

Nurturing Prospects You need prospects that are qualified, informed and ultimately motivated to buy when they are ready to do so. Nurturing is what you do to let them get to know you, your solutions and how to buy from … Read More