T is for Telephone. Nothing beats a conversation. Talking cuts through cynicism, doubt, and lots of the untouchable stuff is covered when you talk with people (you no longer need that drip campaign of a zillion steps) you establish yourself … Read More
Author Archives: Laura Greenwood
Retargeting – the timeless telemarketing tactic
Retargeting, before Google Ads it was a timeless telemarketing tactic When you read “retargeting”, I bet your mind jumped to online ads that follow you around after you’ve browsed a product or service and we all think is very clever … Read More
Nailing your niche
Nailing your niche Aiming for 1% of a huge market is not a niche or even a recommended strategy. Such a plan will still see you spend a huge amount of energy to communicate with the whole market in the … Read More
Great Questions for Lead Generation Conversations
Whether it is a cold call, telephone follow up or an appointment for an initial discovery call, how do you open up a conversation with someone you would one day like to do business with? From engaging them on the … Read More
Inbound Leads Need Outbound Lead Generation
Inbound needs outbound In the world of B2B sales, the golden goal is to generate inbound leads. There’s nothing quite as satisfying as a prospect knocking on your door, already interested in what you have to offer. For the majority … Read More
The Human Touch In Your Lead Generation
The human touch in lead generation In a world increasingly dominated by automation and digital outreach, businesses are chasing the efficiencies of algorithms and artificial intelligence (AI) to scale their lead generation efforts. Automated emails, AI chatbots, and data analytics … Read More
Networking and Lead Generation
Supercharging your networking Telemarketing brings the personal follow up into your networking Networking events and networking at business events often come with high hopes of meeting your next big client or securing that ideal partnership. However, it’s essential to manage … Read More
Events plus telemarketing for sales success
Supercharge your events with a telemarketing campaign In high value B2B sales, where decisions are complex and trust is paramount, events offer a unique and powerful way to connect with leads, nurture relationships, and showcase value. When combined with a … Read More
Barriers to Lead Generation
The 3 barriers to Lead Generation Any discussion of lead generation should include considering what the barriers are to success; only by addressing them can businesses keep up with and continuously improve their outbound campaigns and so improve generating leads … Read More
Grabbing attention in your lead generation
How to grab attention and create a winning first impression. Grabbing attention and making a great first impression helps you stand out, build connections more smoothly, and spark meaningful conversations. A well crafted elevator pitch isn’t just a tool to … Read More