Author Archives: Laura Greenwood

The conventional approach to lead generation is largely driven by metrics that emphasise volume. Some key points: While this might seem like a shortcut to results, a focus on quantity over quality is just inefficient and pretty dumb for 2024. … Read More

When prepping for an initial discovery call with an outbound generated lead (one that you’ve reached out to) versus an inbound lead (one that has shown interest themselves), the preparation is different. The conversation is starting from a different place, … Read More

The Law of lead generation attraction Attraction is subconscious, even in business. Think of the simple act of receiving a LinkedIn request to connect. You are subconsciously answering the unasked question: “Does this person belong in my world?” I know … Read More