Converting connection in your telemarketing Staying human as you convert your telemarketing connections The moment you make that first connection with someone on the phone is crucial, it’s an exciting milestone (if it’s been a long cold stretch of “no” … Read More
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The telephone – at the heart of your lead generation
T is for Telephone. Nothing beats a conversation. Talking cuts through cynicism, doubt, and lots of the untouchable stuff is covered when you talk with people (you no longer need that drip campaign of a zillion steps) you establish yourself … Read More
Six Pillars of Telemarketing Success
Lead generation is often misunderstood. Everyone wants the golden ticket a hot lead with immediate interest. While those leads are really valuable, and we love to hand them over to you, if your focus is solely on chasing them, you’re … Read More
Retargeting – the timeless telemarketing tactic
Retargeting, before Google Ads it was a timeless telemarketing tactic When you read “retargeting”, I bet your mind jumped to online ads that follow you around after you’ve browsed a product or service and we all think is very clever … Read More
Nailing your niche
Nailing your niche Aiming for 1% of a huge market is not a niche or even a recommended strategy. Such a plan will still see you spend a huge amount of energy to communicate with the whole market in the … Read More
The Familiarity Effect and Telemarketing
Telemarketing and the familiarity effect Too many businesses put effort into the initial outreach but fail to stay in touch even though they know that it is in the follow up that the magic happens. Nobody is buying cold. When … Read More
Events plus telemarketing for sales success
Supercharge your events with a telemarketing campaign In high value B2B sales, where decisions are complex and trust is paramount, events offer a unique and powerful way to connect with leads, nurture relationships, and showcase value. When combined with a … Read More