The Law of lead generation attraction
Attraction is subconscious, even in business. Think of the simple act of receiving a LinkedIn request to connect. You are subconsciously answering the unasked question: “Does this person belong in my world?”
I know it was much easier back in the day for all relationship building when we met everyone in the bar, where the time of day dictated the business under discussion!
In today’s digital world, if you are not getting a healthy rate of connections on LinkedIn, your efforts need reviewing.
You can:
- Just fade away.
- Keep shouting louder and louder about why they should keep buying what you sell (expensive, exhausting, and a road to misery).
- Step back, look to understand your target prospects, their behaviour, and create a robust lead generation process.
If you are disconnected from your market and not generating interest or leads, take a step back and take look with a “beginner’s mind.”
Let’s focus on five simple steps to have in place for LinkedIn and beyond:
- First impression When you send a connection request on LinkedIn, does your profile make it instantly clear that you belong in their world? (That profile picture from your friend’s wedding might need a rethink.) You can also go ask this same question of your website – what do people see when they land on your homepage.
- Target market. Are you focused on a specific audience? Have you identified the titles and positions you want to connect with? Are you tracking response rates? (Don’t get too carried away but if as a starter aim for a 2% growth in a relevant LinkedIn audience every two weeks as a benchmark; less than 2% acceptance rate indicates a disconnect.)
- Be relevant. Are you posting content about the things your prospects care about? This is about them, not you. Write your content to speak diretly to the people you want to do business with.
- Be consistent. Are you showing up consistently with content that resonates? Share what they need to know to do business with you. Don’t get distracted by irrelevant personal achievements unless they directly tie into your business.
- Additional resources: Do you have other content or assets that prospects can explore to learn more about you? And most importantly, how are you moving them off LinkedIn and into your pipeline?
- Multichannel approach. A successful lead generation campaign is about building a cohesive multi channel approach using the phone, email and a strategically positioned LinkedIn presence. Each channel gives a unique way to communicate so you can build familiarity in a non threatening, conversational way.
The law of attraction starts with lead generation work
Generating consistent inbound leads over the long term starts with solid outbound work. At Your Lead Generation, we collaborate with hardworking clients who are excellent at what they do and are dedicated to keeping a healthy pipeline. Together, we craft an effective outbound campaign using telemarketing, email, direct messaging, and a strategicially positioned LinkedIn presence to generate interest and qualified leads.