Lead generation is often misunderstood. Everyone wants the golden ticket a hot lead with immediate interest. While those leads are really valuable, and we love to hand them over to you, if your focus is solely on chasing them, you’re … Read More
Author Archives: Jo Taylor
The Familiarity Effect and Telemarketing
Telemarketing and the familiarity effect Too many businesses put effort into the initial outreach but fail to stay in touch even though they know that it is in the follow up that the magic happens. Nobody is buying cold. When … Read More