3 Simple steps to optimising your website
We all talk about getting good habits on social media. Standard practise is connecting, engaging and posting content. However, so many business owners never take the same steps for their website/SEO due to overthinking, procrastinating and generally feeling overwhelmed by any mention of website optimisation. It doesn’t have to be like that, I am a marketeer (non-techie) and I am here to show you there are simple steps that you can take that will make a huge differenence to optimising your website.
So take the oath now to build a simple 3 step , consistent regular habit to start your journey to optimising your website. Here are 3 simple steps to blowing the dust off, nurturing and optimising your website to raise your SEO and Google rankings.
You are in for the long game but to start taking positive action yourself to nurture your website will serve you well. In 6 months time the only thing you will wish is that you started to understand how you can optimise it sooner.
Overwhelmed by SEO & the subject of optimising your website?
I think for most people the mention of SEO, Google rankings and working on their website is just too overwhelming. I see business owners start to overthink the whole structure so much they never actually get it started.
If this is you lets flip that thinking (its all about perspective right?} and start getting into action. Here is a great starter 3 step strategy for getting your website in order. There is gold on your website if you learn how to get it seen by more of your ideal customers, it needs to work for you.
First of all stop looking for the the next new shiny thing (stories, fleets, chatbots…) roll your sleeves up and commit to getting your website fit to work for you. When you sort it it will work for you in your sleep.
Step One to a Website Optimising Habit
I am assuming your website is up and running (done is better than perfect) and in an ideal world will have been live for about a min of 3 months for you to have some data to work with.
- Load Google Analytics and Google Search Console or ask your web developer to do this for you. What they each do in a nutshell
- Google Analytics will tell you where traffic comes from and the content they are looking at. You can see if the content you have been writing is getting viewed and where the views are coming from.
- The sister tool is Google Search Console and tells you what Google ranks your site for . You can start to see the keywords that are showing in your search results, at the outset it will probably be your business name but others will rise to the top too. A ranking of under 20 is well worth taking note of (think of under 10 as first page and under 20 as second page) and are worth some work around those keywords to get those keywords higher. So create your new content to raise these rankings.
- Diarise a weekly meeting with your website.
- Open up Google Analytics and Google Search Console and check out the data to see what activity you have generated to your website. Go and see how effective all your marketing work has been. Find out if your social media posts, emails, engagement are actually driving traffic to your website, or were all those social media links in vein. What is working and what is not – what is your data telling you?
Step 2 – On-Site SEO and Content Strategy
- Lets have a quick look at what the techis call your on-site SEO. I have the free Yoast to help me with my optimisation so get this or a similar plug in downloaded onto your website. We are simply going to look at your web structure, are your pages named correctly (URL) with keywords that you would like to be ranked for. Have you written the keyword into the content of a page, does the URL for the page have the keyword in its title, and the meta description (snippet in Yoast) which is the description that comes up on googles page.
- This on-site SEO is important as Google needs labels and to be told (repeatedly) what you do, think of it like housetraining a puppy. You need to make sure the keywords that people are searching for are the keywords and text you are using in your content.
- When optimising your blogs using your Yoast or similar plug in Yoast will rank different aspects for you to look at as red amber and green – getting things to amber is good enough, green is best but we all have a life to live so learn to live with amber.
- Google loves websites that create new content. Just think of this from your own use of Google, we all want the latest content and I certainly choose the website with the latest content.
- What does content work mean. It means redoing existing content which you then update or republish with the new info. Users will appreciate it and google can see the timestamp and will give you positives for being an alive and loved an updated website.
- New content is big part of the game, Googles likes consistent new content and this can be products, pages or blogs. Doing this weekly will tell Google that you consistently work on your website. Let’s get real why wouldn’t you take time each week to create content about your specialist subject? You don’t have to write it you can employ a copywriter which is a great investment of resources as this copy will be around for ages and you repurpose it and use in in social media posts, emails etc.
Step 3 Backlinking to optimise your website
Again don’t be overwhelmed by the term. It is the process of linking your page to other web domains. Google doesn’t like islands, Google crawls the internet by moving from site to site via links so if it can see your site is well connected in your industry, sector and especially with a higher domain authority links back your own domain will be lifted accordingly.
- It takes time and commitment but over time you will be rewarded. You are just looking to repeat what you do on social media, asking to follow people and connect with them.
- Look at events, exhibitions, newspapers industry blogs.
- Look for collaborations,
- Find 5 industry blogs to comment on, if they publish your comment (and why wouldn’t they it will be positive and add to the conversation – remember no pitching!)– that could be enough to create a backlink.
- Not sure where to start looking? Go out and Google top the top websites for your industry – someone will have written a blog on it! Now systematically go through those websites and see if they have a blog, see if they are accepting guest blogs and submissions, ask if you can write one.
- Connect with your local paper they have to push out multiple content everyday – they love content. Twitter is a great place to start connecting with journalists.
- It will take time and you will have to consistently commit to making these requests. Just make it part of your weekly housekeeping and then get on with your life. Its about consistently
- Find industry events to apply and speak at all will create back links.
- Apply for awards.
- Can you collaborate with others in your industry.
What Will Happen?
As well as optimising your website the following will also happen –
- You will get to know your industry better and the players in your industry, you start to follow them on social media and get into conversations.
- Your content will start to be indexed by Google, all those blogs, pages will over the coming months work their way up the ranks (this is not an overnight solution) but you will be rewarded.
- You will get more Google organic traffic.
- You will be monitoring what keywords, social media and activity etc are bringing people to your website so you can stop doing what doesnt work and do more of what does work.
- You will increase your exposure, visibility and build your know like and trust.
- All of this activity is not just happening in a silo it is raising your profile in lots of different ways.