Getting started with B2B lead generation Getting into action with B2B lead generation is not easy as people just don’t understand what is involved; There are unrealistic expectations of what lead generation is and how it works. Most businesses are … Read More
Uncategorized
Why do people buy (from you)?
Why do people buy from you? Really understanding why people buy will show you how to sell to them. Here is how you can check in to make sure you are selling what people are actually wanting to buy: Go … Read More
What are telemarketing calls?
What are telemarketing calls From lead generation to re-engagement, qualification and follow-up, telemarketing is the best value human interaction you can use to bridge the gap between marketing and sales. It is the perfect opportunity to find out what your … Read More
The importance of consistency in your marketing
Why consistency is so important in lead generation I could write something the size of war and peace on the importance of consistency in your work when building lead generation systems . Consistency and commitment is so important for your … Read More
What is Reciprocity?
The value of reciprocity in business is the drive to give in return for receiving. Reciprocity is embedded in the old adage “your network is your networth” it never gets old, tired or overused! You so need to build your … Read More
What is a qualified lead?
What is a lead A lead is a person who is interested in what you sell or offer and has given you their details so they can learn more about you but we have not qualified that lead any deeper. … Read More
Successful Telemarketing
Setting a telemarketing campaign up for success I hear telemarketing being bashed a lot! So many business owners say that it has not worked for them, my first question back is to ask them how they prepared, executed and followed … Read More
How to Re-engage Old Leads
Todays blog is prompted by a question on my DMs which was about how to approach reengaging old leads. My biggest thing on this subjecct (as a human in the lead gen game) is: BE A PERSON NOT A PITCH … Read More
Beyond LinkedIn
Networking on LinkedIn and beyond Relevant networking is absolutely vital for your business. LinkedIn offers a way for you and your team to connect, communicate and engage with your different audiences as a form of networking from anywhere – … Read More
Nurturing your leads
Nurturing your leads is so important. Having your world set up to nurture your leads take some time and effort but it will work for you while you sleep. The majority of leads that come into your world are not … Read More