Why do people buy from you? Really understanding why people buy will show you how to sell to them. Here is how you can check in to make sure you are selling what people are actually wanting to buy: Go … Read More
lead generation
What are telemarketing calls?
What are telemarketing calls From lead generation to re-engagement, qualification and follow-up, telemarketing is the best value human interaction you can use to bridge the gap between marketing and sales. It is the perfect opportunity to find out what your … Read More
The Familiarity Effect and Lead Generation
Why the Familiarity Effect is so important for Lead Generation People don’t buy “cold” or what they don’t know. When we are looking to purchase we go to what we know first, we look for familiarity, we want to be … Read More
What is a qualified lead?
What is a lead A lead is a person who is interested in what you sell or offer and has given you their details so they can learn more about you but we have not qualified that lead any deeper. … Read More
Successful Telemarketing
Setting a telemarketing campaign up for success I hear telemarketing being bashed a lot! So many business owners say that it has not worked for them, my first question back is to ask them how they prepared, executed and followed … Read More
Getting Into Lead Generation Action
Your lead generation approach Lets look at your lead generation approach. To get quality results it is really important to focus and target your action rather than throwing enough at the wall hoping that something will stick. To create and … Read More
Call in Lead Generation Help
How do you call in help to start consistently generating leads We all know the equation of Be + Do = Have but how do we get that working for you in your business everyday. How would it feel to … Read More
The Leads You Need For Great Lead Generation
The Lead Generation Funnel … Read More
The 7 Lies of Marketing
The 7 Lies of Marketing So here it is, are any of these the reason you don’t think marketing is worth investing in – How many of these misconceptions have “they” sold you that are not serving you? As Wayne … Read More
STEP ONE – ASSESS
Who wants more customers, revenue and profit? To get more customers it is looking at increasing leads and conversion of leads. If you aren’t creating leads you have nothing to convert. Knowing your leads and conversion rate is really powerful, … Read More