The first two benefits of crafting an elevator pitch An elevator pitch is about 15 words that explain to anyone, preferably so even a 6 year old can understand what your business does. Secondly, developing your elevator pitch makes you … Read More
unique approach
The Cost Of Not Finding Your Difference
Find your value by finding your difference The cost of not finding your difference is that you will compete on price. If you look just the same and seem to offer just what your competitors offer, why should a prospect … Read More
Crafting Your Unique Approach
Your unique approach sets you apart … Read More
The Why Gets The Buy
The key to building a successful lead generation system is meeting your prospects where they are at. What is the conversation going on in their heads when they come to consider what you are offering? Do you know how your … Read More
The 7 Lies of Marketing
The 7 Lies of Marketing So here it is, are any of these the reason you don’t think marketing is worth investing in – How many of these misconceptions have “they” sold you that are not serving you? As Wayne … Read More