Find your value by finding your difference The cost of not finding your difference is that you will compete on price. If you look just the same and seem to offer just what your competitors offer, why should a prospect … Read More
niche
Crafting Your Unique Approach
Your unique approach sets you apart … Read More
Tags: competing on price, niche, target market, unique approach, USPs, value
The Why Gets The Buy
The key to building a successful lead generation system is meeting your prospects where they are at. What is the conversation going on in their heads when they come to consider what you are offering? Do you know how your … Read More
Tags: empathy, niche, target market, unique approach, USPs