USPs

Why your USP is so important

Why your USP is so important 

Your prospects are busy, they want to see a compelling solution from the off.   Nobody buys in generalities they are looking for a specific solution.  You need to deal with that initial problem that your prospect is talking about in … Read More

3 question for B2B lead generation action

3 questions to move you to B2B lead generation action

3  questions to get you into B2B lead generation Feeling stuck and cannnot see the way to go.  Lets have a  really good look at where you are at right now and if you really are doing all you can … Read More

The elevator pitch

The Importance of an Elevator Pitch

The first two benefits of crafting an elevator pitch An elevator pitch is about 15  words that explain to anyone, preferably so even a 6 year old can understand what your business does.  Secondly,  developing your elevator pitch makes  you … Read More

Your Lead Generation Unique Selling Points

The Cost Of Not Finding Your Difference

Find your value by finding your difference The cost of not finding your difference is that you will compete on price.  If you look just the same and seem to offer just what your competitors offer, why should a prospect … Read More

Finding your difference, your lead generation hull

Crafting Your Unique Approach

Your unique approach sets you apart … Read More

the why gets the buy your lead generation

The Why Gets The Buy

The key to  building a successful lead generation system is meeting your prospects where they are at.  What is the conversation going on in their heads when they come to consider what you are offering? Do you know how your … Read More

Laura Greenwood, Your Lead Generation Hull East Yorkshire

The 7 Lies of Marketing

The 7 Lies of Marketing So here it is, are any of these the reason you don’t think marketing is worth investing in   – How many of these misconceptions have “they” sold  you that are not serving you?  As Wayne … Read More