direct marketing

Telemarketing is vital in a lead generation campaign from qualifying to reengaging lapsed clients

What are telemarketing calls?

What are telemarketing calls From lead generation to re-engagement, qualification and follow-up, telemarketing is the best value human interaction you can use to bridge the gap between marketing and sales.   It is the perfect opportunity to find out what your … Read More

3 question for B2B lead generation action

3 questions to move you to B2B lead generation action

3  questions to get you into B2B lead generation Feeling stuck and cannnot see the way to go.  Lets have a  really good look at where you are at right now and if you really are doing all you can … Read More

lead generation and nurturing

5 steps to a winning lead generation and nurturing strategy

5 winning steps to a lead generation and nurturing strategy When I started delivering outsourced marketing support I took it for granted that lead generation and a great nurturing campaign were part of most companies’ everyday tactics and business development … Read More