Getting started with B2B lead generation Getting into action with B2B lead generation is not easy as people just don’t understand what is involved; There are unrealistic expectations of what lead generation is and how it works. Most businesses are … Read More
Telemarketing
What are telemarketing calls?
What are telemarketing calls From lead generation to re-engagement, qualification and follow-up, telemarketing is the best value human interaction you can use to bridge the gap between marketing and sales. It is the perfect opportunity to find out what your … Read More
The Familiarity Effect and Lead Generation
Why the Familiarity Effect is so important for Lead Generation People don’t buy “cold” or what they don’t know. When we are looking to purchase we go to what we know first, we look for familiarity, we want to be … Read More
What is a qualified lead?
What is a lead A lead is a person who is interested in what you sell or offer and has given you their details so they can learn more about you but we have not qualified that lead any deeper. … Read More
Successful Telemarketing
Setting a telemarketing campaign up for success I hear telemarketing being bashed a lot! So many business owners say that it has not worked for them, my first question back is to ask them how they prepared, executed and followed … Read More
3 questions to move you to B2B lead generation action
3 questions to get you into B2B lead generation Feeling stuck and cannnot see the way to go. Lets have a really good look at where you are at right now and if you really are doing all you can … Read More
5 steps to a winning lead generation and nurturing strategy
5 winning steps to a lead generation and nurturing strategy When I started delivering outsourced marketing support I took it for granted that lead generation and a great nurturing campaign were part of most companies’ everyday tactics and business development … Read More
Getting Into Lead Generation Action
Your lead generation approach Lets look at your lead generation approach. To get quality results it is really important to focus and target your action rather than throwing enough at the wall hoping that something will stick. To create and … Read More
5 reasons why your telemarketing doesn’t work
Why does my telemarketing not work? First of all there is a difference between telemarketing and telesales. Telemarketing creates prospects, lets people know about what you have to offer them and provides the opportunity for both parties to find out … Read More
What Is Direct Marketing?
Getting to grips with direct marketing in your lead generation. … Read More