Insight Photography
“We weren’t looking for volume — we wanted highly targeted, well-qualified contacts.”
The Results
- 9 highly qualified leads in the first month
- 4 of those 9 are now working with Insight Photography
- A 44% conversion from qualified leads into active relationships
- Removed the time/skills barrier to running the campaign internally
- Market intelligence from the “nos” not just the leads
- Ongoing campaign developing pipeline rather than a one-off result
Case Study
Targeted lead generation for the construction & civil engineering sector
What they said
We are as happy with the market intelligence we receive from the ‘nos’ as we are the leads we are able to convert.
“We engaged YLG because we wanted to reach companies within the construction and civil engineering sectors, particularly those working within tender frameworks. As a content creation business, we didn’t have the time or expertise to run a targeted outreach campaign ourselves.
Laura and her team took the time to really understand our objectives and came back with a clear, considered approach to outreach. The results have been excellent so far.
We weren’t looking for volume — we wanted highly targeted, well-qualified contacts. In the first month, YLG put us in touch with 9 very well-qualified leads. Of those 9 contacts, we’re now working with 4, which has been a fantastic start and gives us real confidence in the pipeline.
We’re also finding the market intelligence from the conversations that don’t convert immediately incredibly valuable. YLG continually adapts and tweaks the campaign as it progresses, and we’re looking forward to developing the relationship further.”
The Challenge
Insight Photography wanted to reach businesses operating within construction and civil engineering tender frameworks, but didn’t have the time or expertise to run a targeted outreach campaign themselves.
The YLG Approach
YLG worked closely with the team to understand their objectives, identify the right audience and develop a targeted outreach strategy — deliberately prioritising quality over quantity.
The Results
9 highly qualified leads generated in the first month.
4 of those leads have already developed into active working relationships.
A 44% conversion from qualified lead to active relationship, with an ongoing pipeline continuing to develop.
LET’S GET CRACKING
If you want to build a stronger sales pipeline, test a new market or simply understand where your next opportunities are likely to come from, we’d love to have a conversation.
No hard sell. Let’s find out whether we’re a good fit.