Before you read this, please do consider this question: What is the smarter strategy: to look to break into a sector where there are only average profits but they are achievable and you can enter the market fairly easily or … Read More
The Difference Between Nurturing and Motivating Your Prospects
Nurturing Prospects You need prospects that are qualified, informed and ultimately motivated to buy when they are ready to do so. Nurturing is what you do to let them get to know you, your solutions and how to buy from … Read More
The Law of Lead Generation Attraction
The Law of Lead Generation Attraction Attraction is sub-conscious even in business. Think of the simple act of receiving a LinkedIn request to connect. You are subconsiously answering the unasked question that is “does this person belong in my world?” … Read More
Get on with it
Done is better than perfect – you honestly just need to get on with it. I work with a very niche consultant, we are now into month 15. This is a very quick story of his experience on going to … Read More
Data for Lead Generation
Data is the lifeblood of building a lead generation pipeline. This blog looks at owned data and then building, buying and scraping as sources of data. … Read More
Please tell me more
The magic 3 words “tell me more” A database as a fairly static list of suspects, prospects and leads. It may have some level of segmentation, if its an inhouse one it is probably quite dusty and unloved. From … Read More
9 Great Reasons To Take A Niche Approach
A niche approach for Lead Generation Success “Get clear on who you serve, what you stand for and the value you bring and everything else will fall into place” is my mantra. Focus will get you traction, action and a … Read More
Getting started with a B2B Lead generation strategy
Getting started with B2B lead generation Getting into action with B2B lead generation is not easy as people just don’t understand what is involved; There are unrealistic expectations of what lead generation is and how it works. Most businesses are … Read More
Why do people buy (from you)?
Why do people buy from you? Really understanding why people buy will show you how to sell to them. Here is how you can check in to make sure you are selling what people are actually wanting to buy: Go … Read More
B2B Data for Lead Generation Success
B2B Data for Lead Generation Data is the lifeblood of any B2B lead generation activity which will include direct marketing. How cold the telemarketing part of the mix is will depend on the dataset you are calling from. Is … Read More