Manufacturing
Lead Generation for industrial and engineering businesses selling into manufacturing
Great engineering doesn't automatically create a great sales pipeline
Engineering and industrial businesses are often brilliant at what they do, but finding the next customer can be much harder
Manufacturing doors are not easy to open for conversations (read more right here)
Your market may be specialist
Your potential customers can be difficult to identify and find; there are very few out networking or hanging out on social media
Buying cycles are long and the person you need to speak to isn’t always the person listed as the “decision-maker” on a database, it can be a long game, so our work here is identifying and nurturing quality leads
We have worked with a wide range of products and services into manufacturing from precision engineering and CNC machining, specialist consultancy services, industrial machinery, automation and materials handling specialists, print and training providers
So, whether you are looking at us because
- You have expensive machinery with capacity to fill
- You want to widen your market and reduce reliance on a handful of large customers
- You have a specialist capability that buyers don’t know you have
- Your current pipeline of referrals and existing relationships aren’t creating enough new opportunities
We have found each other, and we would love the opportunity to talk further with you and see what value we can bring to your sales crusade
Industrial sales rarely happen because somebody happened to download the right PDF!
When you are selling a specific specialism into identified markets, you need to be talking to your buyers. In engineering, industrial and manufacturing: relationships matter, and you need to be in front of them usually before the opportunity arises.
Your buyers are busy and operationally focused – they are not consuming content or scrolling LinkedIn, we need to go and find them. Timing and visibility are crucial and heavily influence supplier selection, for instance, you will only get a RFQ if you are visible to them. This is where human-led prospecting comes into its own.
You may know exactly which sectors you want to grow in, but not which companies have an immediate requirement. Your potential buyers are not scrolling through social media or interrogating Google. We need to go and knock on the door and open those conversations to find out where they are in relation to what you have to potentially sell to them.
If we know how they buy we can then help them to buy from you. A “no” today can create a sale six months later.
This is where we excel, using our expert telemarketing and cold outreach approach to find that hot spot within your target audience, identifying the right person in the right type of organisation. By locating and speaking to the right people, we help demonstrate your credentials, build trust and nurture them to the point of customer progression
Every element of what we do is with a view of opening new doors and laying the groundwork for future opportunities.
Why human
outreach works
particularly well
in industrial
markets
What does a campaign actually look like?
Our flagship service is our lead generator service. Our work is focused on resulting in the prospect expressing a deeper interest or better still, lined up so they are presented to you ready ‘to meet, requiring a quotation or ready to commit to purchase’. We gather a great deal of intelligence along the way too and all this valuable data is always 100% yours, forever, to do with as you wish! We start by understanding what you sell, where you make your money and where you believe the opportunities might be.
Then there are 3 phases
Discovery & Validation
Who should we target? Does the proposition land? What does the market tell us?
Lead Generation & Pipeline Building
Consistent telephone-led outreach supported by LinkedIn and email. Immediate opportunities identified and longer-term prospects nurtured.
Market Expansion
Once we know what’s working, we can investigate adjacent sectors, dream clients, new applications and new markets.
LET’S GET CRACKING
You can kid yourself that you’ll start making cold calls tomorrow or can you find out how Your Lead Generation can step in to generate new leads and boost sales. For a no obligation chat about how we can support you to get qualified leads for your business, get in touch via the link below.