The Lead Generation Funnel … Read More
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The Cost Of Not Finding Your Difference
Find your value by finding your difference The cost of not finding your difference is that you will compete on price. If you look just the same and seem to offer just what your competitors offer, why should a prospect … Read More
Crafting Your Unique Approach
Your unique approach sets you apart … Read More
What Is Direct Marketing?
Getting to grips with direct marketing in your lead generation. … Read More
The Why Gets The Buy
The key to building a successful lead generation system is meeting your prospects where they are at. What is the conversation going on in their heads when they come to consider what you are offering? Do you know how your … Read More
The 7 Lies of Marketing
The 7 Lies of Marketing So here it is, are any of these the reason you don’t think marketing is worth investing in – How many of these misconceptions have “they” sold you that are not serving you? As Wayne … Read More
STEP ONE – ASSESS
Who wants more customers, revenue and profit? To get more customers it is looking at increasing leads and conversion of leads. If you aren’t creating leads you have nothing to convert. Knowing your leads and conversion rate is really powerful, … Read More
Hello Inbound Marketing!
Marketing evolved through advertising and the deal was trying to go out and trap your clients and prospects through advertising, direct mail and sales driven promotions, In the euphoria and battle for attention a distrust amongst consumers towards advertising and faceless … Read More
What is a Lead?
Here is my quick, practical, how to guide at what you need to think of when thinking about your lead generation: What Leads should I be generating? Well there are 2 main types of lead, they are either actively looking for … Read More
Word of Mouth, Mouse and now Mobile
Word of Mouth is without doubt the biggest source of new client referral for any Profession and one they rely heavily. Is it working for you or do you need another strategy? According to FTAdvisor 37% of Financial Advisors rely on referrals … Read More