Daydream Publications
Their use of initiative to enhance the data added real value to the project
The Results
- Sample and technical requests passed on without delay
- Samples sent to 82 potential new clients during project
- Over 40% conversion from qualified leads into active relationships
- Removed the time barrier to following up prospects internally
- Core data enhanced to add real value to the project
Case Study
Your Lead Generation do so much more than just ringing up
What they said
There was a real sense that Karen and Laura liked and believed in our product and enjoyed seeking out the right people for us to speak to.
“We have worked with telemarketing agencies before but Your Lead Generation’s approach is really different, they used their initiative to expand our data and found new opportunities that were converted to new customers for us.”
The Challenge
Daydream Publications were looking to increase their repeat customer base, looking specifically for clients who appreciate and value the niche, seasonal products they provide.
The YLG Approach
YLG worked closely with Daydream and ensured when a prospect showed interest, requesting samples or raising technical queries, these requests were dealt with quickly to ensure the opportunity was maximised.
Even after the initial project ended, follow-up enquiries received by YLG were passed on to Daydream.
The Results
82 samples sent to new prospects
67 qualified opportunities generated during the project
7 opportunities developed into active working relationships
Long-term customer pipeline continuing to develop
Core database enhanced
LET’S GET CRACKING
If you want to build a stronger sales pipeline, test a new market or simply understand where your next opportunities are likely to come from, we’d love to have a conversation.
No hard sell. Let’s find out whether we’re a good fit.