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The law of attraction in lead generation

The Law of Lead Generation Attraction

The Law of Lead Generation Attraction Attraction is sub-conscious even in business.  Think of the simple act of receiving a LinkedIn request to connect.  You are subconsiously answering the unasked question that is “does this person belong in my world?” … Read More

Get on with it, work with what you have, connect with people as a human being, that is how you start your lead generation journey.

Get on with it

Done is better than perfect – you honestly just need to get on with it. I work with a very niche consultant, we are now into month 15.  This is a very quick story of his experience on going to … Read More

Data sources for lead generation success

Data for Lead Generation

Data is the lifeblood of building a lead generation pipeline. This blog looks at owned data and then building, buying and scraping as sources of data. … Read More

From cold calling to hearing tell me more and getting the first appointment

Please tell me more

The magic 3 words “tell me more”  A database as a fairly static list of suspects, prospects and leads.  It may have some level of segmentation, if its an inhouse one it is probably quite dusty and unloved.    From … Read More

Niche approach for lead generation sucesss and a never ending sales pipeline

9 Great Reasons To Take A Niche Approach

A niche approach for Lead Generation Success “Get clear on who you serve, what you stand for and the value you bring and everything else will fall into place” is my mantra. Focus will get you traction, action and a … Read More

Getting started with a lead generation action plan.

Getting started with a B2B Lead generation strategy

Getting started with B2B lead generation Getting into action with B2B lead generation is not easy as people just don’t understand what is involved; There are unrealistic expectations of what lead generation is and how it works. Most businesses are … Read More

Why do people buy from you is a key factor in building a great lead generation strategy

Why do people buy (from you)?

Why do people buy from you? Really understanding why people buy will show you how to sell to them.   Here is how you can check in to make sure you are selling what people are actually wanting to buy: Go … Read More

B2B data for lead generation. To buy or build your own.

B2B Data for Lead Generation Success

B2B Data for Lead Generation Data is the lifeblood of any B2B lead generation activity which will include direct marketing.  How cold the telemarketing part of the mix is will depend on the dataset you are calling from.    Is … Read More

Telemarketing is vital in a lead generation campaign from qualifying to reengaging lapsed clients

What are telemarketing calls?

What are telemarketing calls From lead generation to re-engagement, qualification and follow-up, telemarketing is the best value human interaction you can use to bridge the gap between marketing and sales.   It is the perfect opportunity to find out what your … Read More

Lead geneation success needs consistency

The importance of consistency in your marketing

Why consistency is so important in lead generation I could write something the size of  war and peace on the importance of consistency in your work when building lead generation systems .  Consistency and commitment is so important for your … Read More