How to grab attention and create a winning first impression. Grabbing attention and making a great first impression helps you stand out, build connections more smoothly, and spark meaningful conversations. A well crafted elevator pitch isn’t just a tool to …
YOUR LEAD GENERATION
INSIGHTS
Read lead generation insights from our founder, Laura Greenwood
Articles range from Leaning into a crowded market to why she hates email, providing you with insight to why and how our human-led telemarketing can help your business reach it’s goals faster
See the latest insights below or scroll further for article categories
The latest insights from Laura
The Pitfalls of Traditional Lead Generation
The traditional approach to lead generation is largely driven by metrics that emphasise volume. Some key points: While this might seem like a shortcut to results, a focus on quantity over quality is just inefficient and pretty dumb for 2024. …
Discovery Calls with Outbound Generated Leads
When prepping for an initial discovery call with an outbound generated lead (one that you’ve reached out to) versus an inbound lead (one that has shown interest themselves), the preparation is different. The conversation is starting from a different place, …
Article Categories
