Telemarketing and the familiarity effect Too many businesses put effort into the initial outreach but fail to stay in touch even though they know that it is in the follow up that the magic happens. Nobody is buying cold. When …
YOUR LEAD GENERATION
INSIGHTS
Read lead generation insights from our founder, Laura Greenwood
Articles range from Leaning into a crowded market to why she hates email, providing you with insight to why and how our human-led telemarketing can help your business reach it’s goals faster
See the latest insights below or scroll further for article categories
The latest insights from Laura
Events plus telemarketing for sales success
Supercharge your events with a telemarketing campaign In high value B2B sales, where decisions are complex and trust is paramount, events offer a unique and powerful way to connect with leads, nurture relationships, and showcase value. When combined with a …
Barriers to Lead Generation
The 3 barriers to Lead Generation Any discussion of lead generation should include considering what the barriers are to success; only by addressing them can businesses keep up with and continuously improve their outbound campaigns and so improve generating leads …
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