YOUR LEAD GENERATION

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Read lead generation insights from our founder, Laura Greenwood

Articles range from Leaning into a crowded market to why she hates email, providing you with insight to why and how our human-led telemarketing can help your business reach it’s goals faster

See the latest insights below or scroll further for article categories

The latest insights from Laura

SMEs should cherish their local market
Laura Greenwood

Why Local Markets Are a Goldmine for B2B SMEs

Why local markets still matter for B2B SMEs The goldmine on your doorstep Many small businesses dream of going big; into new sectors, bigger clients, new cities.  In their monthly strategy meeting, they build a picture  of their dream market …

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linkedin dms golden rules
Laura Greenwood

3 Rules of LinkedIn DMs for Lead Generation

Our LinkedIn DM rules for your lead generation This article is not  about marketing,  it is about how we work with LinkedIn DMs to generate leads and start conversations with the people our clients want to do business with.     …

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This blogs talks about the importance of relevance in your sales pipeline
Laura Greenwood

Relevance first referrals second

Why Relevance is the smarter way to grow Drucker famously said, ‘The purpose of business is to create a customer.’ So many believe that referrals are their bottomless supply of new customers and put too many of their eggs in …

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