Success with lead generation is often difficult to achieve. Everyone wants the golden ticket a hot lead with immediate interest. While those leads are really valuable, and we love to hand them over to you, if your focus is solely …
YOUR LEAD GENERATION
INSIGHTS
Read lead generation insights from our founder, Laura Greenwood
Articles range from Leaning into a crowded market to why she hates email, providing you with insight to why and how our human-led telemarketing can help your business reach it’s goals faster
See the latest insights below or scroll further for article categories
The latest insights from Laura
Nailing your niche
Nailing your niche Aiming for 1% of a huge market is not a niche or even a recommended strategy. Such a plan will still see you spend a huge amount of energy to communicate with the whole market in the …
Great Questions for Lead Generation Conversations
Whether it is a cold call, telephone follow up or an appointment for an initial discovery call, how do you open up a conversation with someone you would one day like to do business with? From engaging them on the …
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