The value of reciprocity in business is the drive to give in return for receiving. Reciprocity is embedded in the old adage “your network is your networth” it never gets old, tired or overused! You so need to build your … Read More
General
5 steps to a winning lead generation and nurturing strategy
5 winning steps to a lead generation and nurturing strategy When I started delivering outsourced marketing support I took it for granted that lead generation and a great nurturing campaign were part of most companies’ everyday tactics and business development … Read More
The 7 Lies of Marketing
The 7 Lies of Marketing So here it is, are any of these the reason you don’t think marketing is worth investing in – How many of these misconceptions have “they” sold you that are not serving you? As Wayne … Read More
STEP ONE – ASSESS
Who wants more customers, revenue and profit? To get more customers it is looking at increasing leads and conversion of leads. If you aren’t creating leads you have nothing to convert. Knowing your leads and conversion rate is really powerful, … Read More
5 Ways to Add Value
Needing to dig deep into getting to grips with giving value rather than selling…. here are 5 things to consider how you can put the extra value in to help lead generation and put some great muscle in your sales … Read More